Projects
Exhibits, activations, branded environments and experiential work that bring brands to life in the physical world.
Volvo Trucks
The Volvo Trucks Roadshow launched in Ontario, then split in two, with one pavilion rolling east and the other west. BOX built every piece of it: the Roadshow identity, 53 ft truck wraps, pop-up pavilions and on-site activations. Every badge and card carried an instant-win code, and QR and NFC tracking followed each lead from show to show to the grand prize draw. Behind the scenes, we managed every size, price and shipment, so each stop opened on time, on brand and ready to sell.
Select Food Products
BOX won the account, rebranded a Canadian food manufacturer founded in 1942 and carried the new identity through its plant, offices and team events. To help Select win the Canadian French’s ketchup contract, we built a virtual production plant for the pitch, then staged the launch with media and the Mayor in attendance. Ongoing marketing support keeps the brand growing.
Toronto Raptors
An immersive retail activation that celebrates culture, community and the next generation of game changers.
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Arc’teryx
A global brand environment that brings the spirit of the outdoors to life through immersive design, materiality and craftsmanship.
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Polestar
A premium brand activation that showcases innovation, performance and a more sustainable path forward.
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Google Cloud
An immersive trade show experience that brings the power of AI, data and human possibility to life through bold design and interactive storytelling.
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Canadian Culinary Federation
Selected over five competing agencies after presenting to the full Federation, BOX gave a national institution of chefs a bold new identity and carried it everywhere members meet the brand, from packaging and digital to social and fulfillment.
McCain Foods
From the bilingual World of Goodness exhibit to the McCain Foodservice “In Partnership” pavilion, BOX took new product launches from concept to show floor, with brand identity, pop-up shops, sampling stations and trade show environments designed, fabricated and installed in-house.
Sysco Foods
BOX built a national brand and social roadmap for Sysco, rebranding the social properties for every province and designing each one around its regional cuisine specialties. We created and launched Sysco’s Virtual Kitchen, a branded podcast network, and keep the brand moving with trade show support, strategy and ongoing marketing.
Saputo
Saputo started in 1954 with $500 and a bicycle. BOX turned that story into a bold, modern foodservice brand, with bilingual web experiences, appetite-driven photography and a creative system that carries from the screen to pop-up shops, trade shows and vendor shows. When one of Canada’s biggest food brands needs to stand out, BOX is the creative team behind it.
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